Job Advertisement: Digital Marketing Manager
Job Title: Digital Marketing Manager
Job Type: Full-time, subject to confirmation
Location: Bradford, West Yorkshire, UK
Salary: Competitive, dependent on experience and the applicable employment requirements
Working Hours: 37.5 hrs / week
Lady Kay African Restaurant Limited is a Bradford-based restaurant specialising in African and West African cuisine, including traditional Nigerian dishes such as jollof rice, fried rice, Naija beef suya, egusi soup, efo riro and moi moi. The company serves walk-in customers and offers takeaway and online delivery through Uber Eats.
The restaurant aims to expand its customer base by strengthening its online presence, promoting its authentic food offering and developing relationships with local customers and African diaspora communities. We are seeking a Digital Marketing Manager to lead our digital marketing activities and support the company's continued business development
The Digital Marketing Manager will develop and implement digital marketing strategies to promote the restaurant, showcase its food and culture, engage local customers and diaspora communities, and support business growth through online ordering, dine-in services and future catering opportunities.
Job Purpose
Key Roles and Responsibilities
Develop and implement a comprehensive digital marketing strategy aligned with the restaurant's business objectives, target audience and expansion plans.
Manage and develop the company's social media presence across TikTok, Instagram, Facebook and other relevant digital platforms.
Plan and oversee the creation of engaging content, including food photography, short-form videos, behind-the-scenes kitchen content, menu highlights and customer testimonials.
Develop culturally relevant storytelling campaigns showcasing African cuisine, traditional cooking methods, ingredients and dishes such as jollof rice, beef suya, egusi soup, efo riro and moi moi.
Plan and manage a structured content calendar covering menu promotions, weekend offers, seasonal campaigns, festive occasions and community events
Manage and optimise the company's website and Google Business Profile to improve local search visibility and help prospective customers find the restaurant and its services.
Plan, implement and evaluate paid digital advertising campaigns across appropriate platforms, including Google Ads, Facebook and Instagram, within approved marketing budgets.
Develop digital promotional campaigns to support dine-in services, takeaway orders, Uber Eats sales, special menus and potential catering and bulk-food services.
Identify and coordinate suitable collaborations with food bloggers, local influencers, content creators and community organisations to increase brand awareness and reach relevant audiences.
Monitor online reviews, comments, messages and customer feedback, ensuring appropriate responses and escalating operational issues to the directors when necessary.
Develop customer retention initiatives, including email marketing, loyalty campaigns and consent-based WhatsApp communications, in accordance with applicable data protection and marketing requirements.
Conduct market research and competitor analysis to identify customer preferences, emerging marketing opportunities and ways to differentiate the restaurant from competitors.
Establish and monitor key performance indicators, including website traffic, social media engagement, campaign conversion rates, customer enquiries and attributable online sales
Analyse campaign results, website analytics and available sales data to evaluate marketing effectiveness and recommend improvements.
Prepare regular marketing performance reports for the directors, including campaign outcomes, advertising expenditure, customer acquisition trends and recommendations for future activities.
Coordinate with the directors and restaurant team to ensure that menu information, prices, promotional offers and marketing materials are accurate and reflect the services available.
Maintain consistent brand guidelines across digital channels, ensuring that the restaurant's online identity reflects its food quality, cultural heritage and customer service standards.
Ensure digital marketing activities comply with relevant advertising standards, copyright requirements, data protection legislation and platform policies.
Essential Skills and Requirements
Experience in the restaurant, hospitality, food service or consumer-facing sector.
Familiarity with online food delivery platforms, including Uber Eats.
Experience promoting food products, restaurant menus or catering services
Knowledge of Google Analytics, Google Ads, Meta Business Suite, email marketing platforms and content scheduling tools.
Experience collaborating with influencers, local businesses and community organisations.
An understanding of African cuisine and the ability to communicate its cultural significance to a diverse UK audience.
Desirable Skills
Proven experience in digital marketing, online brand development or a closely related marketing role.
Strong understanding of social media marketing, digital content strategy and online audience engagement.
Experience planning and managing digital marketing campaigns across relevant platforms.
Knowledge of website management, search engine optimisation and local search marketing.
Ability to develop engaging written and visual content for different digital audiences.
Understanding of digital advertising, campaign budgeting and performance measurement.
Strong analytical skills, including the ability to interpret marketing data and prepare performance reports.
Excellent written and verbal communication skills.
Strong organisational skills and the ability to manage multiple campaigns and deadlines.
Ability to develop marketing strategies that support customer acquisition, retention and business growth.
Understanding of brand consistency, customer experience and online reputation management.